One of the better campaigns out right now is AT&T’s It’s Not Complicated kids campaign. They are some of my favorite commercials running at this time. I love the off-the-cuff feel and how the kids seem to drive the conversations. Yes, I have read articles talking about how the commercials are not completely adlib and that there is a basic scripted idea. However the articles also mentioned that the directors will let the kids talk and see where it goes, a film everything and see what there is in the end approach. Obviously the kids steal the show, but the actor (Beck Bennett) is just as funny and delivers the right amount of lines to enhance the comedic level without overshadowing the kid’s performances.
Since I enjoy this campaign so much I thought I would rank my top 3.
Honorable Mentions: Dizzy (here) and Nicky Flash (here)
These two crack me up, but just weren’t funny enough to make my top 3. They were good enough that I had to at least mention them, so feel free to click the links and view them.
Number 3: More
The girl’s rambling about why someone would want more seems to go nowhere, but strangely enough I feel like I can follow her thinking. This sediment is backed up by Beck’s nicely placed line “I follow you”.
Number 2: Werewolf
The little girl’s statement about becoming a werewolf is so random. She goes on and on about becoming a werewolf as an example for why it is better to be fast. The rambling in this spot actually does go nowhere, but is funny enough that I don’t really care. My favorite part being when she makes the growling noise and then translates it. Beck delivers a perfectly timed and confused sounding “what?” that wraps it up nicely.
and Number 1: Tree House
The disco comment is funny but the little boy’s delivery when he is talking about the T.V. is amazing and such a representation of how kids communicate (trust me I have a 3 year old boy of my own). That boy steals the show. Not to mention that he is talking about putting a flat screen in a tree house, which is funny enough. This commercial makes me laugh every time I see it, even when I looked up the clip for this post.
If you are interested, there is a short behind the scenes video on the making of these commercials HERE.
Author: Gary Balakoff
I saw the infographic below on my Google+ page. It has some good statistics about social media and users of social media. The statistic that stood out to me was the one on F.O.M.O. (Fear Of Missing Out). It shows that 56% of people surveyed suffer from F.O.M.O. and are afraid they will miss something important if they aren’t keeping up with their accounts. As a proponent of social media marketing, this is the behavior that I want to tap into. If I provide relevant content on a regular basis, it is this behavior that will allow my marketing to be seen and can create awareness for social media campaigns. I still need to provide content that gets individuals to respond and take action, but knowing about F.O.M.O. helps in understanding the behaviors of social media users and who is seeing the messages. Are there any statistics that stood out to you or that you find useful?
Author: Gary Balakoff
Note: This post is a couple days late, however my wife and I just welcomed our second child to the family. Things have been a little busy but posts will get back on track in two weeks.
I have a passion for social media and the role it can play in marketing. I believe it can be a powerful and successful marketing tool, especially when it compliments traditional techniques. That is not to say that some social media campaigns can’t stand alone. One social media campaign that recently caught my eye was for the Firefly Music Festival held in Dover, Delaware a couple of weeks ago. Unfortunately I was unable to attend the festival (looked like an amazing line up), but I did catch their twist on the Twitter scavenger hunt for free tickets. If you are not familiar with how a Twitter scavenger hunt works, it is pretty simple, in order to give away free promotional items, you hide said items out in public somewhere. Then you leave clues on where to find the promotional item on your Twitter feed. The first person to follow the clues and find the prize wins.
The promotional gurus for the Firefly Music Festival took the traditional Twitter scavenger hunt and added a nice twist. They paired it with Google Maps and a custom hashtag (#Firefly2013) for the festival. Then, instead of tweeting out the clues to the hidden tickets, they had followers tweet out the hashtag. How did one find out where the tickets were then? A special Google Map web page was set up (see it here) and the location would be shown on the map. However the map started zoomed all the way out, the more tweets they got with the hashtag, the closer they brought the map, until it was close enough to see where the tickets were hidden.
While past scavengers hunts I have seen get you Twitter followers, this version added a few results that I find quite beneficial.
- Awareness and Promotion: For one, contestants had to visit a special web page (here); this web page is full of marketing and promotions for the concert and links to additional information. Secondly, users were tweeting out the hashtag so everyone in their networks was seeing it. Hundreds of people tweeting to hundreds of followers… do the math, that is a lot of people reading about Firefly Music Fest or at least seeing the hashtag.
- Trending Topic: By having the participants tweet #Firefly2013 over and over, there is the potential to get the hashtag trending. It might be really tough to get it trending nationally, but could very easily start trending regionally. Regardless if it trends or not, the event hashtag is getting posted hundreds of times throughout the day.
- Audience Engagement: With past Twitter scavenger hunts, the goal is to get a lot of additional followers and then send out a lot of posts to Twitter. With Firefly’s set up, you are getting your followers to do the posting, the organizers only needed to control the Google Map. The contest is tapping into user generated content and getting the users to push out the tweets for you.
I am always in favor of adding social media to your marketing mix. It can open up opportunities to be more creativity. Social media contests are on every format, and whether you are looking to get followers, shares, likes or to gather emails with yours, why not add an element that makes it stand out and creates additional return.
Author: Gary Balakoff