I have always been a fan of the Truth, anti-smoking campaigns. For one, I agree with the message they are trying to send, but I also love the creativity and guerilla marketing style the commercials portray. About a week ago though, I saw their latest ad and I have mixed feelings. It got me thinking, when does advertising become too over-the-top and distract from your message.
Their commercial is called Ugly Truth: Poop vs Pee, take a look: HERE
As a huge fan of Star Wars and Taco Bell’s Dorito Loco Tacos, I would like to use Luke Skywalker blowing up the Death Star to highlight what I like about how Taco Bell handled the launch of the Cool Ranch version of the Loco Taco.
When Taco Bell launched the Doritos Loco Taco (can’t believe it took so long for someone to figure that amazing combination out) it was an instant success. In fact it became the fastest selling Taco Bell item of all time (source). Personally, I think they are delicious and contributed to those sales figures. It wasn’t long after the release of the Nacho Cheese flavored taco that chatter for a Cool-Ranch flavored one started. Talk of a Cool Ranch Loco Taco seemed to be everywhere, friends, co-workers, social media, radio and TV. I kept hearing people say, if Taco Bell was making a Nacho Cheese one, it only makes sense to have a Cool Ranch one. However, there was no announcement or release of a Cool Ranch taco and Taco Bell was sitting tight with just the nacho cheese one. Continue Reading…
I think billboards are such an underutilized and underappreciated medium. Too often people ignore their value or overlook the creative opportunities they can provide. For lack of a better term, billboards have been type cast and many feel are only good for advertising your companies contact information.
This is why I think they offer an opportunity to stand out and get noticed and why I love seeing outside the box billboard concepts. I recently came across two examples on AdFreak (here and here) that I think do a great job of standing out and go beyond the boring billboard stereotype. Continue Reading…
Since I started this blog to share my thoughts on marketing, advertising and branding, I thought, what better to write about in my first post, than my top 3 reasons I have a passion for marketing. I can remember the exact moment I got the marketing bug and knew this was the industry that I wanted to work in. It has everything to do with the 1980s Pepsi Challenge taste test promotion. Yes this Pepsi Challenge:
